There is a cycle many of us know too well. We want fuller, longer lashes, so we get extensions. For a few weeks, we look fabulous. But when the extensions start to shed or are removed, we are left staring in the mirror at natural lashes that look shorter, thinner, and stubbier than ever before. Or perhaps you are a victim of the 90s and early 2000s, when razor-thin eyebrows were the trend, and now, years later, those follicles simply refuse to grow back.
We often turn to expensive growth serums sold at beauty counters. While effective, many of these contain prostaglandins—hormone-like chemicals that can cause side effects like darkening of the eyelid skin or changing your eye color.
You don't need synthetic hormones to rehabilitate your lashes. You need deep conditioning and structural reinforcement. You need Rooted Treasure Jamaican Black Castor Oil.
JBCO is the original growth serum. Its efficacy comes from its ability to lubricate the hair shaft, preventing the brittleness that causes lashes to snap off before they reach their full terminal length.
The Science of "Longer" Lashes: Your eyelashes have a life cycle. They grow, they rest, and they shed. Often, our lashes don't look long because they break prematurely due to the drying effects of mascara or the weight of extensions. Rooted Treasure conditions the lash shaft, making it flexible and strong. This allows the lash to stay attached to the lid for a longer duration of its growth cycle. The result? Lashes that look denser and longer because they aren't breaking off early.
The "Spoolie" Ritual: The application for eyes needs to be precise. You don't want oil dripping into your tear ducts (it’s not dangerous, but it will make your vision blurry for a few minutes).
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The Tool: Get a clean mascara wand (a spoolie) or a very fine eyeliner brush.
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The Dip: Dip the wand lightly into your bottle of Rooted Treasure. Wipe off the excess on the rim. You want the brush coated, not dripping.
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The Brow: For eyebrows, brush the oil generously against the grain of the hair first (to reach the skin), and then with the grain. Focus heavily on the "tail" of the brow, which is often the first place to thin out.
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The Lash: Close your eye and gently brush the oil onto the top of your lashes, starting from the middle and sweeping to the tips. You don't need to jam it into the lash line; your body heat will naturally migrate the oil down to the root while you sleep.
The "Mascara Break": If you are currently recovering from extension damage, try to give your lashes a "Mascara Break" for two weeks while using Rooted Treasure nightly. Mascara hardens lashes, making them stiff. By keeping them naked and oiled, you allow the keratin to regain its elasticity.
Within 4 to 6 weeks, the difference is usually undeniable. The brows look fuller and darker (the oil naturally darkens the hair), and the lashes feel soft and fluttery rather than brittle. It is the safest, most natural way to frame your face.